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Wednesday, April 10, 2013

Product Composition

Composition: The placement or arrangement of visual elements or ingredients in a work of art.

In photography there are a lot of general composition rules.  I covered some of these in our Photography 101 series back in January. Many of them will still apply to product photography. I thought in order to keep us well rounded I should touch on this as part of our placement and perspective discussion this week... because composition and perspective really are interlinked.  In fact, Perspective is the name of one very popular style of composition!

Perspective: The angle at which you shoot your subject. We ended yesterday talking about this... you want your camera to be in line with your product, not off to a side, or higher or lower then your product.

Correct Camera height.

Shot with camera directly in front of product

But if you have jewelry or other items you need to shoot flat.. then you may need to shoot directly DOWN on your item.  I don't suggest it, but I know sometimes you have to. I suggest busting out a step ladder and leaning over your workspace. Be careful not to get in front of any lighting source!

Shooting Down at product. / Product provided by Sweetsies

Fill the Frame. Our second composition rule tells us simple what to do... rather then leaving a lot of extra space around your product, get closer and fill the frame with your item! This will provide better details as well as simply "looking nicer"
Too Far Away.

Full Frame / Product Provided by: Streeter & Co

Tip: If you have a high resolution camera, but can't focus close enough to your product you can crop in! Be sure to read up on the best way to do that, and keep your image looking sharp!

WIDE/TALL: If your product is wider then it is tall shoot horizontally, more tall then wide, shoot vertically.

More Wide = Horizontal Image / Product by: L.W. Hooks
Taller then Wide. Gift Unknown vendor.

Tip: This may also depend on where your images are going! If your uploading to a online shop, your thumbnail images may be more square, be sure to learn about any dimensional restrictions you may have before shooting!

Show the DETAILS. I don't mean just crop in on the same image... but I like to see DETAILS when I shop online. I want to see the different beads, the chain, the clasp... give me DETAILS.

Product Provided by: Streeter & CO

Product Provided by: Crafty Gal Creations

Product Provided by: Crafty Gal Creations

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