You don't like the wrinkles? You EARNED them.. every line, every imperfection... that's part of your life. Your up's, downs, and let's face it, it's reality. Just because you "can" fix, remove, or change something in photoshop... does it mean you should?
I used to spend time on each image and "touch" everything that I posted for a client to view. Sometimes I would do serious retouching, sometimes just a little nudge that I felt made the image just a little better. Now, I can say I pull all my image through what I call my editing process - where I view them all, and occasionally make a small change. However, I don't retouch the imperfections on every image. That's my line. If you want it.. it's something that really bugs you, then I offer a retouching service for my clients. No problem. I "can" do it.
Want me to cover your wrinkles in Photoshop? Sure... how about you tell me it bothers you ahead of time, so I can work with lighting, posing and even the magic of filters to soften and disguise them to start with?
Your not Barbie, I am not going to make you look like Barbie. Plus... have you ever seen a portrait of Barbie? SHE even has imperfections! I feel like I am in my zone and I am LOVING my business. It's organic, natural and that's the photography I LOVE! This is my line in the sand: Retouching has become an additional expense to my clients as of last year, and I couldn't be more happy with that choice. No longer spending 40 hours retouching every image for one session, which frees up my time and energy! Now my clients really think about the images, and the work that they are getting done. For some, this hasn't limited the requests, and that's fine... I am happy to do them! I simply believe, they should be the ones to choose what their images look like, how they are going to be printed, preserved and passed down to other generations.... not me.
Next time you ask your photographer to "make it look like you lost 20 lbs" or that your 10 years younger... think about those amazing images you have of your grandmother, ones before digital retouching became the norm... are they priceless to you? Do you love them and her for who she is? Or, do you think less of her for the imperfections?